Innovation Strategy
Innovation is one of the key areas EADS is focusing on as growth drivers for the future. EADS has established various programmes of cooperation with universities and scientific organisations to develop jointly new technologies, and is continuously evaluating new opportunities to extend partnerships in this area.
Policy
“EADS’ innovation strategy aims at increasing competitiveness through continuously improving quality of services and products as well as efficiency of processes. The two main pillars of EADS’ corporate strategy are the EADS Research & Technology (“R&T”) Network and the Corporate Research Centre (“CRC”).”
Organisation
Due to the specific organisation of EADS in BUs, the company’s strategy has both decentralised and centralised components. All R&D and about 80% of the R&T activities are decentralised. The responsibility of each of the BUs is to ensure the development of products and services that meet customer needs and to offer competitive solutions in line with market expectations.
The centralized efforts are represented by both the EADS R&T Network and the CRC.
The R&T Network coordinates the shared research and technology activities, which involve several BUs and the CRC. The Network is structured around technology domains, which are of common interest, such as Materials and Structures, Electronics, Navigation and Control as well as Image Processing. For each of the domains, a group of R&T experts is formed by representatives of the entities interested in shared work in that domain, thereby ensuring an effective transversal coordination. The Network sets up a common R&T programme and facilitates the circulation of information and research results within the Group. The steering of the EADS R&T Network and the decision making process are performed in a collective way between all participants, inducing useful “bottom-up” and “top-down” exchanges between the experts and management. Additional centralised R&T coordination is accomplished by the team of the Chief technology Officer between the EADS BUs, the CRC and headquarters functions to manage relations with external stakeholders, companies, industrial organisations, research laboratories and universities for example, for joint research projects.
The CRC conducts applied research and supports the R&T Network by providing a platform for the exchange of know-how and by highlighting possible synergies throughout the Group. The CRC has two main sites in Paris and Munich and employs approximately 600 people including doctorates and university interns. It maintains research proximity centres in Toulouse, Nantes (opened in 2005) and Hamburg to support the knowledge transfer to BUs in these locations. A liaison office is operating in Moscow, which facilitates relations with Russian scientific institutes. EADS is also preparing the creation of a centre in Spain and an extension in other countries (i.e., Singapore, Qatar), through laboratories or offices to develop cooperation and to take advantage of competencies wherever they are.
The CRC and the EADS R&T community in the BUs maintains and expands established academic research partnerships with leading universities and high-tech engineering schools by employing thesis students, post-graduate interns and doctorate candidates as well as by contracting specific research projects.
See also “Part 1 / Management’s Discussion and Analysis of Financial Condition and Results of Operations”.
Performance and Best Practices
Continuous innovation has been the basis of EADS’ success in the past, and the Group is convinced that this will be even more important in the future. Innovation cycles are shortening and new competitors are emerging in all fields of EADS business. To be leading the markets in the future, EADS will always need to be ahead with innovative solutions.
Technological innovation programmes are managed in conjunction with the EADS R&T Network and the EADS CRC as well as through a strong network of top experts in the BUs. EADS aims to make better use of available resources by interacting even more with external scientific and applied research organisations. Such cooperation allows EADS to leverage the resources available in these organisations, which in turn benefit from EADS’ systems knowledge.
In 2005, the Group invested €614 million in R&T alone (€510 million in 2004) to develop technologies for future products, services and processes. On the one hand, the CRC, which focuses on applied research and long-term strategic technologies, spent €93 million of that amount on research programmes in the areas of Materials and Structures, Acoustics, Microsystems and Electronics, Systems Engineering and Information Management Techniques. On the other hand, synergy between the BUs was developed by the EADS R&T Network through 136 shared projects, representing €90 million.
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| 2005 | 2004 | 2003 | ||||
| In € bn | In percentage of revenues | In € bn | In percentage of revenues | In € bn | In percentage of revenues | |
| Self-financed R&D* | 2.1 | 6.1% | 2.1 | 6.6% | 2.2 | 7.3% |
| R&T expenses | 0.61 | 1.8% | 0.51 | 1.6% | 0.45 | 1.5% |
| Scope: EADS. | |
| (*) | See “Part 1/ Research and Development Expenses”. |
Advanced Technology Initiative
Activities of the Advanced Technology Initiative (“ATI”), launched in 2004, continued throughout 2005 as a cross-company drive to increase efficiency in innovation and R&T. ATI involves benchmarking and forecasting of technologies and gives answers to the questions: What is the scope of technologies inside EADS? How good is EADS at these technologies compared to the competition? What will be key technologies in the future? External expertise is included to provide perspective and vision. Based on the findings, action plans are developed to improve the global technology strategy by correcting any deficiencies and by optimising the allocation of resources. ATI involves today more than 200 technical managers, many of them being currently active in the R&T Network and in the CRC. While it is continuing in 2006, ATI has already led to recommendations for managing the technological risks and for ensuring technological leadership.
EADS Corporate Foundation for Research
Activities of the EADS Corporate Foundation for Research (Fondation d’entreprise) in France aim to improve the company’s links to public research laboratories and universities by promoting multidisciplinary research in aerospace technologies, and establishing exchanges between researchers in government, private industry and higher education research institutes.
In 2005, the Foundation financed 17 doctorate and nine post-doctorate grants as well as 10 research projects.
A number of incentive activities are carried out, such as awarding the “Irène Joliot-Curie Prize for Women in Research”, which rewards actions encouraging the presence of women in scientific and technical fields of study, or promoting the position of women in the research community in France, and highlighting exemplary professional contributions to public and private research.
The “AéroJeunes Day” is held every year to promote science and technology among young people. In 2005, students from several schools in France were invited to spend a day at the Paris Air Show. The “Envol Recherche” Day, the major event for the EADS Company Foundation, allows the Foundation to showcase its different activities and to sum up the achievements of the year. The beneficiaries of grants and funding are invited to present the state of their work.
Other initiatives, including foundations, are contemplated in Germany, Spain, the U.K. and the U.S. to improve links with public research institutes and universities.
Bauhaus Luftfahrt (aviation research centre)
In 2005, EADS and the government of the German state of Bavaria joined forces with three German aerospace companies to create the aviation research centre, Bauhaus Luftfahrt, a centre for creative and interdisciplinary research activities in the field of aeronautics. Headquartered in Munich, the registered association sees itself as a think tank for a new type of visionary, unconventional aviation research. The centre will focus on systems and concepts for the future, and on evaluation of integrated systems in comprehensive, interdisciplinary research activities.
Academic partnerships
EADS regards its relationship with the academic world as a priority and is developing this with vigour by reinforcing its cooperation with academic laboratories through deeper and more targeted relationships. In 2005, the CRC France has therefore established a common structure with several French top-level academic partners. INNO’CAMPUS was inaugurated at the renowned École Normale Supérieure (ENS) de Cachan, near Paris, to intensify an existing partnership by co-locating some EADS researchers at laboratories of the ENS, by students using CRC facilities and by jointly conducted seminars and workshops in the structures simulation and structures behaviour domains. In addition, a professorship in “Advanced Computational Structural Mechanics” was established at the ENS, with financing supplied by the EADS Corporate Foundation for Research.
The TECHNO’CAMPUS was established together with Airbus and four high-tech engineering schools in Nantes: the École Centrale, École des Mines, Polytech & ICAM. The location was selected, because of the high scientific level of public research close to two Airbus production plants. TECHNO’CAMPUS is actively supported by the French state, the region of “Pays de la Loire” and the city of Nantes. It gathers students, researchers and engineers from the schools, the CRC and Airbus in joint projects to research thermoplastic composites technologies and to develop specific non-destructive testing methods.
Protecting Innovation: Intellectual Property
Intellectual Property (“IP”), such as patents, trademarks and know-how, plays an important role in the production and protection of EADS technologies and products. The use of IP rights enables EADS to remain competitive in the market and to manufacture and sell its products freely.
Policy
- “One of EADS’ most valuable assets is its intellectual property which includes patents, trade secrets, trademarks, copyrights and other proprietary information. It is EADS’ policy to establish, protect, maintain and defend its rights in all commercially significant IP and to use those rights in responsible ways.
- EADS also respects the valid IP rights of others and will not reproduce or use software or other technology licensed from other suppliers except as permitted by the applicable license agreement or by law.”
Organisation
The general management of IP in EADS is conducted through an IP committee led by Headquarters. Executives responsible for IP at the main subsidiaries upset on this committee.
Every year, a meeting of the network of those responsible for IP at the entities of the Group is held to explain the EADS’ IP strategy and policy. EADS also promotes training about IP matters. For example, there is one day about IP included in the Corporate Business Academy (“CBA”) training for the experts.
Each of the subsidiary companies of the Group owns the IP which is specific to its particular business and has been generated by this subsidiary. Where IP is of common interest throughout the Group, the subsidiary that generated it may issue a license allowing its use elsewhere (respecting the interests of the other shareholders when appropriate). EADS also owns IP directly or under license agreements with its subsidiaries. EADS centralises and coordinates the Group’s IP portfolio, participates with the subsidiaries in its management and promotes licensing of common IP between the subsidiaries. EADS controls the protection of its IP made in the strategic countries.
EADS also ensures that procedures are in place to protect the confidentiality of the Group’s IP and to ensure contractually that third party rights are protected (in the case of joint ventures). In this respect, suppliers’ contract terms and conditions are currently being strengthened and adapted when dealing with countries with weaker IP laws. The sourcing strategy is also to integrate a segmentation of parts of the contract in order to minimize the risk of industrial espionage and counterfeiting.
Performance and Best Practices
To increase the added value of the Group, the team of the EADS Chief Technology Officer promotes the sharing within the Group of all the knowledge of the BUs and the sharing of resources, skills and research means and budget to develop new knowledge, while respecting existing contractual and legal frameworks.
For example, all the contracts between BUs of the Group concerning shared R&T must have provisions allowing for the flow of knowledge (EADS R&T Network rules).
In 2005, the EADS IP portfolio was comprised of approximately 4,900 inventions (approximately 4,400 in 2004), which are covered by over 15,000 patents throughout the world.
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| 31st December 2005 | 31st December 2004 | |
| New inventions filed (some of which covered by several patents) | 586 | 521 |
| EADS patents portfolio | 15,036 | 13,515 |
| Scope: EADS. |
